About

With a decade in strategic brand & communications, I now work on a consultancy basis with best-in-class hospitality, lifestyle, beauty & wellness ventures, offering a thoughtful, integrated creative & commercial approach.

Prior to this, I worked with start-ups and investors across the European venture capital ecosystem. I love working with entrepreneurial teams at pivotal moments in their business journeys, with a particular focus on impactful consumer brands and female founders.

Beyond my commercial work, the equity and empowerment of women is a core thread in my life and career: previously as Commercial Director of Luminary Bakery, combining a passion for hospitality and the Luminary mission of breaking cycles of gender-based violence through training and employment. I also hold advisory roles for the International Justice Mission and Sweaty Betty Foundation.

I have a First Class BA from Durham University and an MBA from London Business School, where I specialised in luxury strategy and studied media and communications at Columbia Business School.

For ideas and proposals regarding working together, please do get in touch at lucy@luxstrategy.co