With a decade of experience in strategic brand development, I offer an integrated creative and commercial approach. My work falls into three broad categories:

  • Creative consultancy for hospitality & lifestyle projects

  • Concept creation for brand activations, product launches & new market development

  • Brand partnerships

Previous projects have involved partnering with hospitality brands (Beaverbrook Townhouse, Estelle Manor, The Hoxton); marketplaces (Net-A-Porter, Matches); beauty (Dr. Barbara Sturm, Charlotte Tilbury) and fashion (Chanel, Gucci, Olivia von Halle); as well as working frequently with high-potential emerging brands.

Recent work

  • Concept creation for Belmond British Pullman

    Developed an events programme of signature Afternoon Tea experiences with Belmond British Pullman, in partnership with Luminary Bakery and Veuve Clicquot, including tablesetting, menu design & a limited print run of a bespoke Belmond x Luminary recipe book

  • Ruuby Ski & South of France brand activations

    Worked on concept creation & delivery for Ruuby’s French market expansion, launching flagship brand activations in Courchevel & St Tropez, working closely with a network of HNW private clients, hotel & travel groups and brand partners

  • Kate Spade Patisserie Collection launch

    Delivered a multi-channel activation for the launch of the Kate Spade Patisserie Collection, including an immersive pop-up at the flagship Regent Street store

  • Frieze London & Masters programming

    VIP programming for Frieze London & Masters, including a special satellite programme of private ‘at-home’ events with collectors; guest-lists for private views; and the 2023 20th Anniversary Party