Research and analysis with a focus on the evolution of commerce, the luxury market, and how shifting cultural trends are impacting the hospitality and lifestyle sectors. My work falls into three broad categories:

  • MBA case research, development and writing, working with Harvard Business School, London Business School & Esade

  • Commentary at the intersection of culture and business, writing for audiences with an informed point-of-view on hospitality, lifestyle, beauty & wellness trends

  • Bespoke analysis for high-level executives, to support with strategic direction and decisions

Recent work

  • Analysis: Shifting structural lifestyle trends for Hermès Home

    Analysis delivered for the Managing Director of Hermès Home: How changing lifestyles are impacting our relationship to the concept of ‘home’ and what this means for the forecasting and creative direction of the Home métier

  • Case: A Journey to Natural Hair

    Case development for London Business School, working with Professor Oded Koenigsberg & Professor Dafna Goor; exploring the brand trust, consumer loyalty and experiential marketing strategies of TreasureTress: the UK’s first natural haircare subscription business

  • Analysis: The Business of European Ski Culture

    Deep-dive for The Stanza on the impact of ski culture on fashion, hospitality, and wellness; including the 2024 state of play for European ski resorts and future trends forecasting

  • Case: Rebuilding the John Lewis Partnership

    Case development for Esade & London Business School, working with Professor Oded Koenigsberg, Professor Marco Bertini & Professor Andrés Cuneo; exploring the evolution of the John Lewis pricing strategy & value proposition in an evolving retail landcape